The world of PR currently finds itself in a real revolution, where the role of media continues to grow and evolve. Consumers can now be reached anytime, anywhere and on any device. The most important that these consumers will make their own decisions when and how they want to be contacted. In this PR Today article we want to discuss further on this matter.
How does this affect PR and communication for your brand?
Due to the massive increase in online media, the professionalisation of influencers and the extent of communication opportunities, the number of advertisements in print media are decreasing. As a result of the development of human-to-human communication, it becomes increasingly complex to be credible as a brand to the people on the streets.
Consequently, the chance of “good-old” free publicity is declining and media no longer possess the means to achieve this. Because of the declining advertising market, budgets are getting smaller, and even editing teams are shrinking.
In response to this, we provide and establish (paid) collaborations with both traditional print media and digital media. Allowing them the opportunity to do their job, but at the same time making sure that they provide relevant, game-changing content that is not solely determined by the brand.
Think about the following:
1. Sponsorship of photo productions,
2. The funding of a behind-the-scenes video,
3. A beautiful reportage in which the product is shown authentically,
4. A well-written text with exclusive images,
5. A specific research.
Not to be seen as a one-off but as a long-term cooperation. A paid form of content that is relevant and dependable. Become a ‘Friend of the Brand’. In return, the brand can expect product placement, items being used in fashion shoots, shopping pages – both off and online, links to the brand’s web-shop.
The Strategy of Cream PR Today
Cream PR’s strategy is to be more supporting; by reducing distance, time and efforts, we optimise our services. Stylists, editors and influencers are so busy nowadays that we make it our job to increase their activity and decrease the logistics and administration which will positively affect the visibility of your brand.
At Cream PR we work with in-house fashion editors who know precisely what is essential and necessary and we work from the perspective of the press for both of our agencies; CreamPR.Amsterdam and Mensroom.Agency.