November 2017_The world of PR currently finds itself in a true revolution in which the offer of media is only increasing.
Final users can now be reached at any time, from any location and any device. Even more important is the fact that these users will make their very own choice in this.

How does this affect PR and communication?

The biggest affect is considered to be humanization, which is the credibility that lies in human-to-human communication.
Honest and authentic selections and reviews. Human-to-human content created by people feels closer to their personal experiences and makes them seem more accessible and equivalent.‘That what you do is what I want to do too!’

This brings us to the micro influencers: bloggers, vloggers, Instagrammers, Facebookers, Snapchatters and so on, with a total range between 5.000 and 50.000 followers and a relatively high level of engagement on their profile. In the blink of an eye, these ordinary people start to function as role models. The commercial aspect does not drive the upper tone as the content is pure, conscious and chosen according to their personal style and preference.

This specially developed software can be implemented by the agency and is readily available to use. This software includes a large database of influencers, reach-data, and reporting capabilities in order to make sure that a brand’s activities can be monitored. For great ideas and the most original content, we work with BIS (Brainstorming Independence System). This is a team of experienced creators and critics, including bloggers, creators, photographers, stylists, visionaries and designers that create the most unique campaigns.

January 2018_The world of PR currently finds itself in a true revolution, where the role of media continues to grow and evolve. Consumers can now be reached anytime, anywhere and on any device. The most significant is the fact that these consumers will make their own decisions in this.

How does this affect PR and communication for your brand?

Due to the huge increase in online media, professionalization of influencers and the extent of communication opportunities, the amount of advertizements in print media are decreasing.

As a result of the development in human-to-human communication, it becomes increasingly complex to be credible as a brand to the people on the streets.

Consequently the chance of “good-old” free publicity is declining and media no longer possess the means to achieve this.  Because of the declining advertizing market, budgets are getting smaller and even editing teams are shrinking.

In response to this, we provide and establish (paid) collaborations with both traditional print media and digital media. Allowing them the opportunity to do their job, but at the same time making sure that they provide relevant, game-changing content that is not solely determined by the brand.

 

Think about the following:

Sponsorship of photo productions,

The funding of a behind-the-scenes video,

A beautiful reportage in which the product is shown in an authentic way,

A well-written text with exclusive images,

A specific research.

Not only in the relevant *number* but as a long term partnership. A paid form of content that is relevant and dependable. Become a ‘Friend of the Brand’. In return, the brand can expect product placement, items being used in fashion shoots, shopping pages – both off and online, links to the brand’s web-shop.

Cream PR’s strategy is to be more convenient; by reducing distance, time and efforts,  we optimize our services. Stylists, editors and influencers are so busy nowadays that we make it our job to increase their activity and decrease the logistics and administration which will positively affect the visibility of your brand.

 

How?

At Cream PR we work with in-house fashion editors who know exactly what is essential and necessary and we work from the perspective of the press.

 

July 2018_Groene koerier X Cream PR

Sinds deze week zijn we overgestapt naar een nieuwe koerierdienst die het logistieke gedeelte van onze online showroom onder zijn hoede gaat nemen. Niet zomaar een fietskoerier, maar een fietskoerier met een mooi verhaal. Naast dat het een groene stichting is en ze praktisch alle zendingen per fiets afleveren, biedt Fietskoeriers Amsterdam sociaal-maatschappelijke begeleiding aan langdurig werkzoekenden. Onder de juiste begeleiding worden ze ingezet als medewerker bij Fietskoeriers Amsterdam, waardoor hun kansen vergroot worden om te re-integreren op de arbeidsmarkt.

Online showroom
Voor uitleen ben je 24/7 welkom in onze online showroom, vergelijkbaar met een webshop. Via een persoonlijk account kun je items bestellen voor je fotoshoot en vervolgens worden deze bezorgd en ook weer opgehaald binnen de ring van Amsterdam, wanneer je maar wilt. Het kan zelfs op dezelfde dag nog bezorgd worden als je voor 12u besteld. Op deze manier neemt Fietskoeriers Amsterdam jou al het logistieke verkeer uit handen, wat naast tijdsbesparing ook zorgt voor een veilig en gecontroleerd traject.