11 April 2020_ We are very proud our podcast Koplopers in Fashion’  is featured in ELLE’s latest edition. Being mentioned between authorities as David Attenborough and Australian Vogue editor Claire Press is a major honor. ELLE magazine’s ‘reading, listening and watching’ suggests books, documentaries and podcasts discussing our climat as hot topic. Thank you so much @Elles Beijers of ELLE magazine.

If you want to listen these series, consisting out of three podcasts with sustainable fashionbrands: Rhumaa, truly circular loop.a.live and Reshare the second-hand and vintage stores of Salvation Army, check this link at ITunes,  or other hosts as Spotify, Podparadise or Podtail.

We all know the clothing industry is the biggest polluter after oil, which is why sustainability has been on the agenda for years. Sustainable production and transparency throughout the entire chain is a must. How deep do you have to go as a fashion brand to be truly sustainable and to make a difference.

Annet Goede, founder of Cream PR and initiator of AllGoods made these podcasts together with leaders in the sustainable fashion industry. AllGoods, established in 2019, for impactful public relations within the field of textiles, footwear, lifestyle and fashion, around sustainability, circularity and inclusivity. A lot of knowledge has already been collected from frontrunners. On the other hand, there are many questions and ambiguities. How do you know as a user whether a company is really green, is it a first step or does it seem more than it is? How deep do you have to go as a brand to be truly sustainable and to make a difference. Unfortunately lots of people are still stuck in rusted behaviour buying numerous and infinite new items, for zero-nothing selling prices. Without considering the desastreus effects for our planet and workers at the starting point of the clothing/footwear industry chain.

Our main goal was to communicate and express our intentions for AllGoods in a clear and honest way by interviewing true and sustainable expertised frontrunners. It is not easy to change consumer behaviour, but somewhere we have to start and every step is one!

Apologize for non-native speakers, the podcast is recorded in Dutch language.

About

AllGoods is a PR and retailer minded platform that can be contacted at all times, with the purpose of creating high impact public relations within the domain of fashion, textiles, footwear and lifestyle regarding circularity, sustainability and inclusivity. The core team consists of a consortium of innovative frontrunners that  deliberate on joining organizations, labels, events and other opportunities.

We facilitate a representative space showcasing latest products with possibilities for informing workshops, inspiring brand presentations, sales-and PR meetings and special occasions for all involved AllGoods parties at CAST in Nieuwegein. From this place we can also stretch our reach towards relevant retailers, in addition to the current ideas and plans. An important factor and incentive for consumers.

Besides ELLE  ‘Koplopers in Fashion’ was alo mentioned at:

Fashionunited.nl

HappyinShape.nl

Textilia.nl

Reeks over changemakers en innovation in fashion & footwear. In deze eerste versie het van oorsprong Spaanse sneakerlabel Duuo. Met deze serie over sustainable-en/of vegan fashionmerken supporten we, vaak nog, kleinschalige merken om deze ondernemers meer bekendheid te geven.

Moving to C.A.S.T.

16 January 2020. Sustainability affects all of us, for AllGoods and Cream PR the main reason to move to C.A.S.T. in Nieuwegein, trading center for footwear, sports and fashion in January. With CAST we found a unique location, central located in the Netherlands where we can expand our sustainable platform for gamechangers to the next level and find ourselves right in the commercial domain of suppliers, retailers and relevant stakeholders.

From C.A.S.T., we facilitate a representative showroom with possibilities for workshops, brand presentations, sales-and PR meetings and special occasions for all involved AllGoods parties. From now on we can also stretch our reach towards relevant retailers, PR wise, in addition to the current ideas and plans. An important factor and incentive for consumers.

For Cream PR this is not more than a logical step to take, due to our digital showroom, including the fast-delivery and pick-up service. C. A. S. T.  is well accessible and, in addition, we are in the middle of the 160 showrooms with an international portfolio of over 600 brands. We see a lot of potential to work with existing brands to generate more attention and brand awareness in the direction of the media and influencers. Both for the individual brands, as well as C. A. S. T. itself. We are looking forward to this exciting collaboration.

Of course we continue like you’re used from us, focusing on influential media and marketing influencers through our digital channels. Press and influencer events take place at various locations in Amsterdam or in our own showroom.

About KICK-ON

Monday, February the 3rd, we will launch AllGoods on the Kick-On, a retailer event initiated by C.A.S.T., which takes place in the National Week of the Circular Economy (3rd until 7th of February). During this event, suppliers, enterprising shop staff, buyers and self-encouraged to kick off the season with positivity: the themes of sustainability and circularity.

Cream PR heeft mogelijkheden voor gemotiveerde, professioneel ingestelde en verantwoordelijke Interns. Wil jij ook alles weten over traditionele PR, social media trends, PR trends en denk je graag mee met ons team?

AllGoods, an informing platform for press that can be contacted at all times, with the purpose of creating high impact public relations within the domain of textiles and fashion, regarding circularity, sustainability and inclusivity.

Podcast #3 met Ellen van loop .a life

Podcast #2 “Koplopers in fashion” is uit. In deze serie podcasts spreekt Annet Goede, initiator van AllGoods en founder van Cream PR iedere keer een inspirerende gast uit de textiel- en mode-industrie.