November 2017_The world of PR currently finds itself in a true revolution in which the offer of media is only increasing.
Final users can now be reached at any time, from any location and any device. Even more important is the fact that these users will make their very own choice in this.
How does this affect PR and communication?
The biggest affect is considered to be humanization, which is the credibility that lies in human-to-human communication.
Honest and authentic selections and reviews. Human-to-human content created by people feels closer to their personal experiences and makes them seem more accessible and equivalent.‘That what you do is what I want to do too!’
This brings us to the micro influencers: bloggers, vloggers, Instagrammers, Facebookers, Snapchatters and so on, with a total range between 5.000 and 50.000 followers and a relatively high level of engagement on their profile. In the blink of an eye, these ordinary people start to function as role models. The commercial aspect does not drive the upper tone as the content is pure, conscious and chosen according to their personal style and preference.
This specially developed software can be implemented by the agency and is readily available to use. This software includes a large database of influencers, reach-data, and reporting capabilities in order to make sure that a brand’s activities can be monitored. For great ideas and the most original content, we work with BIS (Brainstorming Independence System). This is a team of experienced creators and critics, including bloggers, creators, photographers, stylists, visionaries and designers that create the most unique campaigns.