August 2015

The all-American shoe brand Sperry celebrated their 80thanniversary on 19th August 2015. The Sperry’s SAIL 2015 event took place during the Amsterdam SAIL event, a 5-day long nautical extravaganza where more than 2 million people enjoy the stunning views of all the boats and their performance on the water.
An intimate group of press and blogger relations were invited to step onto our relaxing cruise with fab waterside views of the city. The day was topped off with a delicious seafood dinner with a menu created specially by internationally renowned Food Creative’s chef Edwin Sander. Guests were seated in the industrial midst of a shipyard which gave that extra dimension to the Sperry experience.
The day perfectly captured the essence of the Sperry brand which is all about water sports and leisure. A great day to create strong relationships with press and bloggers.

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